Daily Deal Sites and Inbound Marketing

Daily Deal Sites and Inbound Marketing

Do you use daily deal sites as a part of your inbound marketing strategy? Sites such as Groupon, LivingSocial and others can be a good way to gain exposure for many types of small and local businesses, especially (in my opinion) service businesses. There are various drawbacks, including a usual – and quite hefty – 50% price […]

Breaking Down Marketing Technology: Content Optimization

The marketing technology space is complicated. How do new business owners know which tools to use? In this post on marketing technology, we break down one category of marketing technology and show you some of our favorite tools. In basic content optimization, we suggest getting started with WordPress + Yoast SEO Plugin, along with all […]

Semantic Markup and Schema.org for Video and Local

Semantic Markup and Schema.org for Video and Local

Today I want to discuss an advanced SEO topic that is often confusing to beginners: semantic markup. There have historically been a number of these formats, including RDFa, Schema.org, microdata and microformats… it’s a lot to keep straight. SEOmoz published a post on Schema.org a couple of years ago that’s still relevant, and it’s the […]

A Practical Guide to Microsites

A Practical Guide to Microsites

Microsites are an interesting way to present content on the web and drive traffic in an inbound marketing strategy. According to CMI’s Content Marketing Playbook, a microsite “concentrates on a narrow topic or issue, featuring rich content developed by the sponsoring brand itself. Correctly executed, the microsite creates a gathering place that positions the brand as a […]

Finding Your Niche in Content Marketing: A Guide for Beginnings

Finding Your Niche in Content Marketing: A Guide for Beginnings

The Content Marketing Institute recently posted about the benefits of marketing to the niche: Your target market is not the same as anyone who could conceivably buy your product. A target market is deliberately exclusive. That niche focus is what gives your message teeth. It is what compels consumers to identify with your brand. It […]

Local SEO for Small Businesses

Local SEO for Small Businesses

Search Engine Optimization is an integral part of any effective content marketing or inbound marketing strategy. The basic principles of SEO – that is, making your content relevant and contextual – are crucial to getting your content, and ultimately your business, found online. For local businesses, all of the best practices of SEO generally still apply, […]

Why I Could Care Less About Vine

Why I Could Care Less About Vine

Much has been written about Vine, Twitter’s new super-short video and animated gif app with a limit of 6 seconds. As a technology enthusiast and a general consumer of apps, I find it interesting (though I don’t use it with any regularity). As a content marketer, however, there are a few reasons why I’m not […]