Who are you, A Content Marketer?

A Content Marketer is a blog that focuses on how the principles of content marketing, growth hacking1 and relationship marketing can be leveraged to build customer relationships and accelerate growth.

About the Editor

Greg Hard is a content marketer, growth hacker and WordPress evangelist. Greg helps organizations develop content-focused marketing strategies and web experiences that drive engagement and growth. Greg holds a B.A. from the University of Pennsylvania and is currently pursuing an M.S. in Interactive Media from Quinnipiac University.

1 Has growth hacking changed marketing or is it merely the buzzword of the moment? With these types of questions, it’s usually closer to the latter… I digress. I’ll just quote Aaron Ginn:

Growth hacking appeared as the modern way in the age of Web 2.0 to reach a market and distribute an idea. Instead of classic marketing which typically interrupts your day, a growth hacker uses “pull”; he or she understands user behavior provides value immediately to persuade. A growth hacker wraps messaging into the fabric of the lives and thoughts of users. A growth hacker will leverage across disciplines, pulling in insights from behavioral economics and gamification, to find the right message to pull in users.