Do you use daily deal sites as a part of your inbound marketing strategy? Sites such as Groupon, LivingSocial and others can be a good way to gain exposure for many types of small and local businesses, especially (in my opinion) service businesses. There are various drawbacks, including a usual – and quite hefty – 50% price [...]
April 25, 2013 Leave a Comment
March 30, 2013 Leave a Comment
Semantic Markup and Schema.org for Video and Local
Today I want to discuss an advanced SEO topic that is often confusing to beginners: semantic markup. There have historically been a number of these formats, including RDFa, Schema.org, microdata and microformats… it’s a lot to keep straight. SEOmoz published a post on Schema.org a couple of years ago that’s still relevant, and it’s the [...]
March 28, 2013 Leave a Comment
A Practical Guide to Microsites
Microsites are an interesting way to present content on the web and drive traffic in an inbound marketing strategy. According to CMI’s Content Marketing Playbook, a microsite “concentrates on a narrow topic or issue, featuring rich content developed by the sponsoring brand itself. Correctly executed, the microsite creates a gathering place that positions the brand as a [...]
March 17, 2013 Leave a Comment
Finding Your Niche in Content Marketing: A Guide for Beginnings
The Content Marketing Institute recently posted about the benefits of marketing to the niche: Your target market is not the same as anyone who could conceivably buy your product. A target market is deliberately exclusive. That niche focus is what gives your message teeth. It is what compels consumers to identify with your brand. It [...]
March 1, 2013 2 Comments
Local SEO for Small Businesses
Search Engine Optimization is an integral part of any effective content marketing or inbound marketing strategy. The basic principles of SEO – that is, making your content relevant and contextual – are crucial to getting your content, and ultimately your business, found online. For local businesses, all of the best practices of SEO generally still apply, [...]
February 20, 2013 Leave a Comment
Why I Could Care Less About Vine
Much has been written about Vine, Twitter’s new super-short video and animated gif app with a limit of 6 seconds. As a technology enthusiast and a general consumer of apps, I find it interesting (though I don’t use it with any regularity). As a content marketer, however, there are a few reasons why I’m not [...]